Last Updated: September 21, 2026
1. Introduction
This Cookie Policy explains how The Deal Room uses cookies and similar technologies through DealRoomLab.com.
It should be read together with our Privacy Policy, which provides additional information about how The Deal Room collects, uses, and handles personal information.
The Deal Room may use cookies, pixels, tags, local storage, and similar technologies to operate the website, understand how visitors use it, improve performance, measure marketing, and support advertising.
2. What Are Cookies?
Cookies are small files or pieces of information that a website or related service may store on your browser or device.
Cookies can help websites:
- remember preferences
- recognize browsers or devices
- understand how people use a website
- keep certain features working
- measure website performance
- understand where visitors came from
- measure advertising
- provide more relevant marketing
Some cookies are placed directly through the website you are visiting. Others may be placed or accessed by third-party services used on the website.
3. Similar Technologies
In addition to traditional cookies, The Deal Room may use similar technologies, including:
- tracking pixels
- web beacons
- tags
- scripts
- browser or device identifiers
- local storage
- advertising identifiers
For simplicity, this Cookie Policy may refer to these technologies collectively as “cookies” or “similar technologies.”
4. Types of Cookies We May Use
Essential Cookies
Essential cookies help the website and its basic features function properly.
They may be used for purposes such as:
- website security
- form functionality
- account login
- session management
- fraud prevention
- remembering certain basic preferences
- maintaining website functionality
Some essential technologies may be necessary for portions of the website to work correctly.
Because these technologies are used for core functionality, they may not always be subject to the same choices as optional analytics or advertising cookies.
Functional Cookies
Functional cookies may help provide additional website features or remember choices you make.
They may be used to:
- remember preferences
- improve forms
- maintain user settings
- support account or membership features
- improve website usability
The specific functional cookies used may change as DealRoomLab.com develops.
Analytics and Performance Cookies
Analytics cookies help us understand how visitors use DealRoomLab.com.
They may collect information such as:
- pages visited
- time spent on the website
- links clicked
- referring sources
- general navigation patterns
- browser type
- device type
- approximate geographic information derived from an IP address
- website errors
- interactions with website elements
We may use this information to understand our audience and improve the website, content, resources, and user experience.
Advertising and Targeting Cookies
The Deal Room may use advertising and targeting technologies to understand marketing performance and deliver or measure advertising.
These technologies may be used to:
- measure advertisements
- understand whether someone visited after seeing or clicking an advertisement
- create advertising audiences
- conduct remarketing or retargeting
- measure conversions
- understand campaign performance
- limit or improve the relevance of advertising
- understand interactions across websites or services where permitted
Advertising technologies may recognize a browser or device across multiple websites or services.
Depending on applicable law, certain uses of advertising technologies may be considered targeted advertising, cross-context behavioral advertising, “sharing,” or a “sale” of personal information even when no money is exchanged for the information.
5. Technologies and Providers We May Use
The Deal Room may use the following technologies and providers.
Google Analytics
We may use Google Analytics to understand website traffic, visitor behavior, content performance, and general website usage.
Google Analytics may use cookies, browser information, device information, and similar identifiers to provide analytics services.
If advertising features are enabled, information collected through Google Analytics may also be used in connection with advertising
measurement, audience development, or remarketing.
Google Tag Manager
We may use Google Tag Manager to manage and deploy website tags and tracking technologies.
Google Tag Manager itself primarily helps manage other technologies. Tags deployed through it may use cookies or collect information depending on the services being loaded.
Google Ads
We may use Google Ads technologies to:
- measure advertising campaigns
- track conversions
- understand advertising performance
- create audiences
- support re-marketing or retargeting
Google Ads may use cookies and similar identifiers to perform
these functions.
Meta Pixel
We may use Meta Pixel and related Meta technologies in connection with advertising on platforms operated by Meta.
These technologies may help us:
- measure advertising performance
- understand actions visitors take after interacting with advertisements
- create or measure advertising audiences
- conduct remarketing or retargeting
- improve marketing campaigns
Meta may process information collected through these technologies according to its own privacy practices.
Microsoft Clarity
We may use Microsoft Clarity to better understand how visitors interact with DealRoomLab.com.
Depending on how it is configured, Clarity may help provide information such as:
- page interactions
- clicks
- scrolling behavior
- navigation patterns
- aggregated website usage
- session interaction information
Clarity may use first-party and third-party cookies and similar technologies to provide these features.
GoHighLevel
The Deal Room currently uses GoHighLevel for functions that may include:
- customer relationship management
- forms
- surveys
- website or funnel functionality
- communications
- marketing automation
Depending on the particular functionality used, technologies provided through GoHighLevel may use cookies or similar technologies to support website features, forms, communications,
tracking, or related functions.
6. First-Party and Third-Party Cookies
Cookies may generally fall into two categories.
First-party cookies are placed through DealRoomLab.com and may be used for website functionality, preferences, analytics, or other purposes.
Third-party cookies may be placed or accessed by outside services whose technology is used on the website, such as analytics or advertising providers.
Third parties may control how their own cookies and related technologies operate.
Their use of information may also be governed by their own privacy policies, terms, and settings.
7. How We Use Information From Cookies
Information collected through cookies and similar technologies may be used to:
- operate DealRoomLab.com
- maintain website security
- provide forms and website features
- understand website usage
- measure traffic
- improve website performance
- improve content
- understand audience interests
- analyze marketing campaigns
- measure advertising
- conduct remarketing or retargeting
- understand referral sources
- diagnose technical problems
- improve the visitor experience
- protect against fraud or misuse
Additional information about how we use personal information is available in our Privacy Policy.
8. Cookie Consent and Choices
Depending on applicable law, your location, and the technologies
being used, DealRoomLab.com may provide a cookie banner,
preference center, consent tool, or other method for managing certain cookies.
Where consent is legally required before certain optional cookies or technologies are used, we intend to obtain and respect that
consent as required by applicable law.
Available choices may include categories such as:
- necessary cookies
- analytics cookies
- functional cookies
- advertising cookies
Certain cookies that are necessary for website operation may not be capable of being disabled through a cookie preference tool.
The exact options available may depend on the website configuration and applicable law.
9. Browser Controls
Most web browsers allow you to manage cookies through browser settings.
Depending on your browser, you may be able to:
- block cookies
- delete existing cookies
- block third-party cookies
- receive warnings before cookies are stored
- restrict certain tracking technologies
Blocking or deleting cookies may affect the operation of some website features.
Your browser settings generally apply only to the browser and device where you make the change.
10. Advertising Choices
Advertising providers may offer their own privacy controls and advertising settings.
For example, Google, Meta, Microsoft, and other advertising platforms may allow users to manage certain advertising preferences through their respective account or privacy settings.
The availability and effect of these controls are determined by the applicable provider.
You may also be able to control certain advertising cookies through your browser, operating system, device settings, or a cookie preference tool provided on DealRoomLab.com.
11. Global Privacy Control and Other Opt-Out Signals
Some browsers and browser extensions allow users to send privacy preference signals such as Global Privacy Control, or GPC.
Where applicable law requires The Deal Room to recognize a valid universal opt-out mechanism, we intend to process qualifying
signals as required by applicable law.
The availability and legal effect of these signals may vary by jurisdiction.
12. Cookie Duration
Cookies may remain on your device for different periods of time.
Session cookies generally expire when you close your browser or end a browsing session.
Persistent cookies may remain on your browser or device for a longer period unless they expire, are deleted, or are replaced.
Cookie expiration periods may be determined by The Deal Room or by the third-party provider that operates the applicable technology.
Because providers may change their technologies and cookie durations, we do not attempt to maintain a permanent list of every individual cookie and expiration period in this policy.
Where available, more detailed cookie information may be provided through the website's cookie preference tool.
13. Third-Party Services
Third-party analytics, advertising, CRM, communications, and
technology providers may collect or receive information through their technologies on DealRoomLab.com.
Those providers may have their own:
- privacy policies
- cookie policies
- data-retention practices
- advertising settings
- opt-out tools
The Deal Room does not control every privacy setting or data practice offered by those third parties.
We encourage you to review the applicable provider's privacy information if you want additional details about its practices.
14. Do Not Track
Some browsers provide a “Do Not Track” setting.
There is not one universally adopted standard governing how every website and online service must respond to traditional Do
Not Track signals.
The Deal Room may therefore not respond to every traditional Do Not Track signal.
This is separate from legally recognized universal opt-out mechanisms, such as Global Privacy Control, which will be handled as required by applicable law.
15. United States Audience
DealRoomLab.com is primarily intended for users in the United States.
The Deal Room does not currently intend to market directly to residents of other countries.
People outside the United States may nevertheless be able to access the website, and cookie and consent requirements can vary substantially between jurisdictions.
If The Deal Room begins intentionally targeting users in other countries or regions, our cookie practices and this Cookie Policy may need to be updated.
16. Changes to This Cookie Policy
We may update this Cookie Policy as:
- website functionality changes
- tracking technologies change
- vendors change
- our advertising practices change
- applicable legal requirements change
When we update this policy, we may revise the “Last Updated”
date at the top of the page.
We encourage visitors to review this Cookie Policy periodically.
17. Contact Us
If you have questions about this Cookie Policy or our use of cookies and similar technologies, contact:
The Deal Room
1908 Thomes Ave, STE 71357
Cheyenne, WY 82001
United States
Email: [email protected]
Website: https://www.dealroomlab.com