Last Updated: September 20, 2026
1. Introduction
The Deal Room respects your privacy and is committed to being clear about how information is collected, used, and handled through DealRoomLab.com and related websites, forms, communications, content, and services operated under The Deal Room brand.
The Deal Room is primarily a media and education brand focused on real estate deals, capital and financing, creative finance, lending, deal structure, execution, business acquisitions, and related topics.
This Privacy Policy explains the types of information we may collect, how we may use that information, when information may be disclosed to others, and the choices you may have regarding your information.
By using DealRoomLab.com or providing information to The Deal Room, you acknowledge the practices described in this Privacy Policy.
2. Scope of This Privacy Policy
This Privacy Policy applies to information collected through The Deal Room, including through:
- DealRoomLab.com
- contact and inquiry forms
- waitlists
- surveys and questionnaires
- newsletter subscriptions
- downloadable resources and lead magnets
- email communications
- SMS and text communications
- educational content and resources
- marketing campaigns
- other forms or features operated by The Deal Room
If you follow a link to a separate company, lender, capital provider, service provider, or other third party, the information you provide
directly to that third party is governed by that party's own privacy
practices and not this Privacy Policy.
3. Information We May Collect
Information You Provide Directly
Depending on how you interact with The Deal Room, we may coll ect information such as:
- your name
- email address
- phone number
- business or company name
- messages, questions, and other communications you send to us
- responses to waitlists, surveys, questionnaires, or forms
- general information about your interests
- general information about a real estate deal, financing need, business opportunity, or related topic
- documents or files you voluntarily upload
- information you provide when requesting educational resources, joining a mailing list, or participating in a campaign
The exact information collected will depend on the form, resource, or feature you choose to use.
Information We Do Not Intend to Collect Through The Deal Room
The Deal Room is not intended to function as a loan application, underwriting platform, or financial-information collection portal.
Unless clearly stated otherwise in the future, The Deal Room does not intend to request through its own forms:
- Social Security numbers
- government identification numbers or copies of identification
- bank account or payment account credentials
- credit reports or credit scores
- detailed personal financial statements
- detailed banking information
- detailed underwriting documentation
- sensitive loan-application information
We ask that you not submit this type of sensitive information through general Deal Room contact forms, emails, surveys, or
message fields.
If you are referred to a separate business or third-party intake process for financing, lending, or another service, information submitted through that separate process will be handled by the company operating that process and subject to its own privacy
policy.
4. Information Collected Automatically
When you visit DealRoomLab.com, certain information may be collected automatically through cookies, pixels, analytics tools, log files, and similar technologies.
This information may include:
- IP address
- browser type
- device type
- operating system
- referring website or source
- pages viewed
- links clicked
- time spent on pages
- approximate location derived from an IP address
- website interactions
- advertising interactions
- cookie identifiers
- device or browser identifiers
- traffic and usage information
This information helps us understand how visitors use the website, improve the website and our content, measure marketing effectiveness, and understand how people discover The Deal
Room.
5. Analytics and Advertising Technologies
The Deal Room may use analytics, advertising, measurement, and tracking technologies including:
- Google Analytics
- Google Tag Manager
- Google Ads tracking technologies
- Meta Pixel and related Meta advertising technologies
- Microsoft Clarity
These services may use cookies, pixels, identifiers, or similar technologies to collect information about how visitors interact with the website.
We may use these technologies to:
- understand website traffic
- measure content performance
- understand visitor behavior
- improve website usability
- measure marketing campaigns
- understand where visitors came from
- build or measure advertising audiences
- conduct remarketing or retargeting
i- mprove advertising effectiveness
These third-party providers may process information according to their own privacy policies and terms.
Additional tracking technologies may be added as The Deal Room develops. If our data practices materially change, this Privacy Policy may be updated accordingly.
6. How We Use Information
We may use information collected through The Deal Room to:
- operate and maintain the website
- provide educational content and resources
- deliver requested downloads or resources
- manage waitlists
- respond to questions and inquiries
- communicate with subscribers, followers, members, or visitors
- send newsletters
- send informational emails
- send promotional or marketing emails
- send informational or promotional SMS messages when appropriate
- provide information about content, resources, opportunities, events, products, or services
- understand audience interests
- improve our content, website, and communications
- conduct surveys and research
measure website traffic and engagement
analyze marketing performance
- conduct advertising and retargeting
- prevent misuse, fraud, or security problems
- maintain records
- comply with applicable legal obligations
- protect our rights, users, systems, or property
We may also use information for other purposes that are disclosed
when the information is collected or with your direction or consent.
7. Email Communications
If you provide your email address, we may use it to send communications related to The Deal Room.
These may include:
- newsletters
- educational content
- requested resources
- announcements
- updates
- marketing messages
- promotional offers
- information about relevant opportunities
- responses to inquiries
- administrative or service-related messages
You may unsubscribe from marketing emails by using the unsubscribe link included in those communications.
Unsubscribing from promotional emails may not prevent us from sending non-promotional communications when reasonably necessary, such as responding to a message you sent us.
8. SMS and Text Communications
If you provide your phone number and consent to receive text messages, The Deal Room may send informational or promotional SMS communications.
Depending on the context, messages may include:
- requested information
- updates
- reminders
- educational content
- marketing messages
- promotional communications
- information related to resources, opportunities, products, or services
You may opt out of marketing text messages by following the opt-out instructions provided in the messages, including replying STOP when applicable.
Additional SMS-related terms may be provided where phone numbers are collected or in our Terms of Service.
9. How Information May Be Disclosed
We may disclose information in limited circumstances as described below.
Service Providers
We may use companies that help us operate The Deal Room, including providers that support:
- website hosting
- customer relationship management
- forms and surveys
- email delivery
- SMS communications
- data storage
- analytics
- advertising
- website performance
- security
- business operations
For example, The Deal Room currently uses GoHighLevel for CRM, forms, communications, and related business functions.
These providers may process information as necessary to perform services for us.
Analytics and Advertising Providers
Information about website usage, devices, browsers, and advertising interactions may be processed by analytics and advertising providers such as Google, Meta, and Microsoft.
Depending on how these technologies are configured and the laws that apply, some disclosures involving advertising technologies may be considered a “sale,” “sharing,” or use of personal information for targeted advertising under certain state privacy laws.
Legal and Safety Reasons
We may disclose information when reasonably necessary to:
- comply with applicable law or legal process
- respond to lawful government requests
- protect our legal rights
- investigate fraud or misuse
- protect the safety or security of our website, systems, users, or others
- establish, exercise, or defend legal claims
Business Changes
If The Deal Room or the business operating it is involved in a merger, acquisition, restructuring, financing, sale, transfer, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.
With Your Direction or Consent
We may disclose information when you specifically ask us to do so, authorize us to do so, or otherwise direct us to make a disclosure.
10. Financing, Lending, and Third-Party Referrals
The Deal Room may publish content or provide information about lenders, capital providers, financing sources, businesses, professionals, products, or services.
If you express interest in a financing product, lending service,
capital source, or other third-party service, The Deal Room may provide you with a link or other method for contacting or submitting information directly to the applicable company.
The Deal Room does not intend to collect detailed loan-application
or underwriting information through its own general website forms
and then distribute that information to lenders or financing providers.
For example, you may be directed from The Deal Room to a separate intake form operated for another company. Information you choose to enter into that separate form is submitted to that company and is subject to that company's own privacy policy,
terms, and data practices.
You should review the privacy practices of any third party before providing personal or sensitive information to it.
11. Sale, Sharing, and Targeted Advertising
The Deal Room does not sell personal information to third parties in exchange for money.
However, some state privacy laws use broader definitions of terms such as “sale” or “sharing.”
Because The Deal Room may use advertising technologies such as Meta Pixel and Google Ads, information about website visits,
browser or device activity, and advertising interactions may be
disclosed to advertising technology providers.
Depending on the applicable law and how these technologies are configured, these activities may be considered:
- sharing of personal information
- a sale of personal information
- targeted advertising
- cross-context behavioral advertising
Where applicable law provides a right to opt out of these activities and applies to The Deal Room, we will provide and honor applicable privacy choices as required by law.
12. Cookies and Similar Technologies
The Deal Room may use cookies, pixels, tags, local storage, and similar technologies to:
- operate the website
- remember certain preferences
- understand website traffic
- analyze visitor behavior
- improve website performance
- measure advertising
- support marketing
- conduct remarketing or retargeting
You can generally control or delete cookies through your browser settings.
Disabling certain cookies may affect how some website features function.
Additional information about these technologies will be provided in
The Deal Room's Cookie Policy.
13. Privacy Rights and Choices
Depending on where you live and whether a particular privacy law applies to The Deal Room, you may have rights regarding your personal information.
These may include the right to:
- request access to certain personal information
- request information about how personal information is used
- request correction of inaccurate information
- request deletion of certain information
- obtain a copy of certain information
- opt out of certain targeted advertising
- opt out of certain sales or sharing of personal information
- limit certain uses of sensitive personal information
- appeal certain privacy-request decisions
- exercise privacy rights without unlawful discrimination
These rights are not identical in every state, and not every privacy law applies to every business.
To submit a privacy request, contact:
We may need to verify your identity before completing certain requests.
If applicable law permits an authorized agent to submit a request for you, we may request information reasonably necessary to verify the agent's authority.
14. Global Privacy Control and Universal Opt-Out Signals
Some browsers and browser extensions allow users to send privacy preference signals, including Global Privacy Control, or GPC.
Where The Deal Room is legally required to recognize a valid universal opt-out mechanism or privacy preference signal, we will process those signals as required by applicable law.
Privacy requirements for these signals vary by jurisdiction and may change over time.
15. Data Retention
We may retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- provide requested services or communications
- maintain business and communication records
- manage subscriptions
- respond to inquiries
- analyze website and marketing performance
- protect against fraud or misuse
- meet applicable legal obligations
- resolve disputes
- enforce agreements
The appropriate retention period may depend on the type of information, why it was collected, and applicable legal or operational requirements.
When information is no longer reasonably needed, we may delete, anonymize, or otherwise dispose of it as appropriate.
16. Data Security
We use reasonable administrative, technical, and organizational measures intended to help protect information from unauthorized access, misuse, loss, alteration, or disclosure.
However, no website, internet transmission, electronic communication, or data-storage system can be guaranteed to be completely secure.
You should use care when deciding what information to send electronically and should not submit sensitive financial, banking, identification, or similar information through general Deal Room forms unless a particular form specifically requests it and explains how it will be handled.
17. Children's Privacy
The Deal Room is a general-audience media and education website. It is not directed to children under 13.
We do not knowingly collect personal information from children under 13.
If we learn that personal information has been collected from a child under 13 in a manner that requires parental consent and such consent was not obtained, we will take reasonable steps to delete the information as appropriate.
If you believe a child under 13 has provided personal information to
The Deal Room, please contact us at:
18. Third-Party Websites and Services
DealRoomLab.com may contain links to websites, resources, forms, companies, lenders, service providers, social platforms, or other third-party services that are not controlled by The Deal Room.
This Privacy Policy does not govern those third parties.
When you leave DealRoomLab.com or submit information directly to another company, that company's privacy policy and terms govern its handling of your information.
We encourage you to review those policies before submitting personal information.
19. United States Audience
The Deal Room is primarily intended for users in the United States and is not intentionally marketed to residents of other countries.
People outside the United States may still be able to access the website.
Privacy and data-protection laws vary between jurisdictions. If The Deal Room begins intentionally offering or marketing services to people in other countries, this Privacy Policy and our related privacy practices may need to be updated.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time as The Deal Room grows, our website changes, our technology changes, or applicable legal requirements change.
When we make changes, we may update the “Last Updated” date at the top of this page.
Material changes may also be communicated through the website
or another reasonable method when appropriate.
We encourage visitors to review this Privacy Policy periodically.
21. Contact Us
If you have questions about this Privacy Policy or would like to submit a privacy-related request, contact:
The Deal Room
1908 Thomes Ave, STE 71357
Cheyenne, WY 82001
United States
Email: [email protected]
Website: https://www.dealroomlab.com